Continuing with the awesomeness from 99U Conference…

They say there are two types of people in this world… those who divide the world into types of people, and those who don’t.

Gretchen Rubin falls into the first group and she’s been giving a lot of thought lately to how we think about rules.

As such, she’s divided the world neatly into 4 types based on how we feel about rules: Upholders, Questioners, Rebels, and Obligers.

Self-awareness being a good thing, I thought I’d share and think about how these types effect our ability to get shit done.

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“Escaping success is how I stay in a state of wonder”
– Joshua Davis

I just got back from the 99U Conference, which was filled with amazing speakers, but my absolute favorites were the ones who stood out as the scrappiest of the lot. The ones who stood on stage and you wondered briefly if they’d ever presented before as they stood up there so raw and authentic.

At the end of the second day, after hearing from a number of well-known authors and founders, this big, biker looking dude walks out on stage in jeans and a t-shirt, tattoos down his arms, on his neck – starts screaming "HEY!" … "HEY!#@$!" and then laughing with this total little kid’s smile and screaming some more.

And then proceeds to tell us that he’s going to talk to us today about… Escaping Success.

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Is your startup going to be a business… or a hobby? How can you tell?!

Below is a video of the presentation I did at Harvard Innovation Lab last month – I initially called it Creating Your Minimum Viable Product, but it’s really about: how can I validate that I’m creating a viable business (as opposed to a very expensive, time consuming hobby) before going off and building it?

I include a bunch of case studies of what other startups have done – successful or otherwise – and provide some tools to help you along the way. Hope you enjoy!

In my last post, I shared my How To Build Your MVP presentation that I gave at Harvard. But of course I get it’s a little hard without the voice over… so, here’s a walk through for some of the MVP examples from real startups. If you have more, it’d be awesome if you could share them in the comments!

The Anti-MVP: If we build it, they will come

The Point – Before Groupon, Andrew Mason created a not-so-well-known startup called The Point. The Point’s vision was to harness the collective power of all of the people on the Internet.

Whether you’re raising money, organizing people, or trying to influence change: if you can’t do it alone, you can do it on The Point.

Awesome idea, right? Andrew and his team thought so. They went off and spent 10 months building it. When they put it out there only to find that people weren’t using it (at least not in any kind of numbers that could lead to a sustainable business), they spent another 10 months back tracking only to realize that the Right product to build was a totally different one (Groupon).

» Andrew Mason discussing what happened with The Point

Moral of this Story: Don’t be like The Point. Instead, try one of these MVP ideas…

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