We used it to each come up with our own idea of a better travel site – 50 people in the room, 50 totally different ideas/approaches arrived at, all in about an hour – pretty cool.
Glorious 3×5 Cards
Start with a pile of 3×5 cards. On the first, write down your Problem Statement – ideally including something about who you’re solving this for. The assignment was for a site that made it easy to book travel. I put:
Help people who want a spontaneous getaway to quickly & easily discover and book a fun place to travel to.
Others chose apps for finding child-friendly travel for families or for making it super easy for business travelers to rebook travel when they continually have to travel back to the same place again and again.
Loved that everyone “got” that the more niche they went, the more interesting they could make something then just another flight booking system for the masses.